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Management Report
Management Report

Performance by Subgroup and Segment

Corporate structure

Bayer AG, headquartered in Leverkusen, Germany, is the strategic management holding company for the Bayer Group. Business activities are conducted by the HealthCare, CropScience and MaterialScience subgroups, which are supported by service companies.
We have implemented a number of organizational changes that affect our segment reporting effective January 1, 2009 as described below. The prior-year figures have been restated accordingly.
MaterialScience is reported as a single segment. The Thermoplastic Polyurethanes (TPU) business unit has been dissolved. The TPU granules business has been integrated into the Polyurethanes business unit, while the TPU films activities now form part of the Coatings, Adhesives, Specialties business unit (Functional Films). In light of organizational changes, the non-core businesses previously reported as “Other Systems” are reported under Industrial Operations.
We have also made organizational changes in the HealthCare subgroup. Our dermatology business (Intendis) is no longer part of the Pharmaceuticals segment, but has been integrated into the Consumer Care Division within the Consumer Health segment. The Diabetes Care Division has been combined with our medical equipment business Medrad – which previously formed part of the Diagnostic Imaging business unit in the Pharmaceuticals segment – to create the Medical Care Division. In the Pharmaceuticals segment we now conduct our business in the General Medicine (formerly Primary Care and Cardiology), Specialty Medicine (formerly Specialized Therapeutics, Oncology and Hematology), Women’s Healthcare and Diagnostic Imaging business units.
The commentaries in this report relate exclusively to continuing operations, except where specific reference is made to discontinued operations or to a total value.
Sales by Segment, 9M 2009
Key Data by Subgroup and Segment, 3rd Quarter
 SalesEBIT
before special items*
EBITDA
before special items*
EBITDA margin
before special items*
 3rd
Quarter
2008
3rd
Quarter
2009
3rd
Quarter
2008
3rd
Quarter
2009
3rd
Quarter
2008
3rd
Quarter
2009
3rd
Quarter
2008
3rd
Quarter
2009
 € million€ million€ million€ million€ million€ million%%
HealthCare3,8023,9367037861,0181,14126.829.0
Pharmaceuticals2,4742,54844447570076528.330.0
Consumer Health1,3281,38825931131837623.927.1
CropScience1,2481,14078(16)20710816.69.5
Crop Protection1,067973881219711818.512.1
Environmental
Science, BioScience

181

167

(10)

(28)

10

(10)

5,5

(6.0)
MaterialScience2,5492,03813810025523810.011.7
Reconciliation349278(28)(33)13123.74.3
Continuing
operations

7,948

7,392

891

837

1,493

1,499

18.8

20.3

2008 figures restated

* for definition see chapter “Calculation of EBIT(DA) Before Special Items”

Key Data by Subgroup and Segment, First Nine Months
 SalesEBIT
before special items*
EBITDA
before special items*
EBITDA margin
before special items*
 First Nine Months 2008First Nine Months 2009First Nine Months 2008First Nine Months 2009First Nine Months 2008First Nine Months 2009First Nine Months 2008First Nine Months 2009
 € million€ million€ million€ million€ million€ million%%
HealthCare11,26711,8242,0052,2373,0623,31427.228.0
Pharmaceuticals7,3577,7691,2791,5212,1672,40429.530.9
Consumer Health3,9104,05572671689591022.922.4
CropScience5,0305,1121,0319751,4211,34228.326.3
Crop Protection4,2154,2479108331,2391,15229.427.1
Environmental
Science, BioScience

815

865

121

142

182

190

22.3

22.0
MaterialScience7,6835,504672(185)1,03424313.54.4
Reconciliation1,015856(72)(72)57605.67.0
Continuing
operations

24,995

23,296

3,636

2,955

5,574

4,959

22.3

21.3

2008 figures restated

* for definition see chapter “Calculation of EBIT(DA) Before Special Items”

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